The hottest mobile wants to reform the cooperation

2022-08-21
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China Mobile wants to reform the cooperation mode with Tencent mobile value-added services

15% of Tencent's wireless value-added revenue comes from China Mobile. In the past, China Mobile has always hoped to change the sharing policy

China Mobile recently issued an "ultimatum" to Tencent, hoping to adjust its share in the latter mobile value-added services

Sohu it announced on December 28 that Li Yue, President of China Mobile, recently paid a low-key visit to Tencent, focusing on discussing new cooperation plans between the two companies with Ma Huateng. The news mentioned that "Li Yue strongly told Ma Huateng that China Mobile must change the status quo that it was swallowed up by data services with little revenue"

China Mobile and Tencent have a long history of cooperation in mobile value-added services. Tencent's mobile service, launched in 2000, charges users 5 yuan a month through the SMS channel, sharing 2:8 with operators. At the beginning of Tencent's listing, most of its revenue came from wireless business. At one time, 45% of Tencent's wireless business revenue came from the mobile dream channel. Since then, Tencent has been seeking the mode transformation of wireless business, but at present, the wireless value-added revenue from China mobile channel still accounts for about 15%

for many years, China Mobile has been dreaming of connecting user resources with the SP of wireless im business, or jointly developing wireless IM tools, which have been rejected. In June, 2006, the im product "Feixin" independently developed by China Mobile entered the public beta, and a year later, it will wear and scratch the surface of some parts and put it into commercial use. It has become an important product in the field of wireless IM tools that rivals Tencent mobile. At the same time, China Mobile unilaterally announced that it would suspend the chat dream business including Tencent mobile at the end of 2006

Tencent, which is unwilling to wait for death, also launched IP based software in 2006 and announced that it would be free for users, in order to further reduce WAP based services and avoid being hampered by operators

at the same time, Tencent is still looking for a stable cooperative relationship with China Mobile. On December 29th, 2006, Tencent announced in the Hong Kong stock exchange that it would cooperate with China Mobile to develop Feixin - Feixin users and Tencent users can use SMS to find users' online status and conduct instant messaging by opening Feixin service. The monthly fee for this business will continue to be 5 yuan, and Tencent will share it with China Mobile according to the existing dream rules

later, the cooperation between the two sides has been adjusted by adjusting the selective dispersion of carbon nanotubes in the blend phase for several rounds. Up to now, Tencent's VIP service - "super" products continue to charge users a monthly fee of at least 10 yuan with text messages, and connect with Feixin due to the low risk of establishing a recycled plastic particle factory, so as to realize businesses such as checking friends by text messages and sending free text messages. More users are willing to download the free version. At the same time, China Mobile can get 2G monthly subscription of 20MB GPRS traffic for 5 yuan a month

according to Sohu it, the chairman of China Mobile revealed this year that 40% of the data traffic of China Mobile Guangdong company alone came from one company, with a year-on-year increase of 127%. According to Tencent's financial report for the third quarter of 2010, the company's revenue from mobile and telecom value-added services during the period was 695.1 million yuan, an increase of 3.1% over the previous quarter and 55.8% over the same period last year. During the period, there were 633 million active users, while the number of monthly subscribers of mobile and telecom value-added services was 25.3 million

at present, there are rumors in the industry that China Mobile hopes to conduct a new round of negotiations with Tencent to renegotiate the cooperation mode and sharing policy, including adding new charging items to the current monthly fee for outgoing users, or directly canceling the existing monthly fee and changing to a fixed limit on the number of chat messages sent. Those exceeding the upper limit will be charged by SMS, and the income will be shared by the two companies. However, the news has not been officially confirmed by the two companies. Caixin

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