The hottest mode cluster of e-commerce

2022-08-09
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The patterns of e-commerce cluster

the following patterns, promising patterns, just cross a variety of patterns, there is a suspicion of inattention

first, direct sales mode. This model is the strictest sense of e-commerce. Goods from the upstream (or made by ourselves) are sold on the station to earn the price difference. This is the most orthodox and core mode of e-commerce. 4. Open the oil return valve, and it is also the basic form of all other modes. Good, good mode

first, yellow page mode. This mode lists the business information that users are interested in for users to use. It is characterized by exhaustible information and less updates. For example, in a city, the number of restaurants can be estimated, and according to the estimation of Dianping, the annual renewal rate of the catering industry is 10%, and other industries will be lower. The profit of this model is mainly based on login fees. This model is good when the cost of information release is relatively high (such as the initial stage of interconnection), but when any business can release information cheaply, it appears to have insufficient potential. The recent yellow page mode has added comments (such as public comments), or added the concept of local and community (such as bird's nest, Huilong oil viscosity is too high in Daguan community), so where is the manufacturer of experimental machines? The oldest e-commerce model has been revitalized. Good, good mode

first, discount coupon mode. This mode is very similar to the yellow page mode, but the information of coupon mode is live and updated frequently; The yellow page mode is dead and immutable. Moreover, the information of the discount coupon model is more diverse and more timely, which leads to the inexhaustible information. Discount coupons do not necessarily appear in the discount coupon model. For example, the release of new store opening, promotion, new products and other information injects new elements into the traditional yellow page model

first, commission mode. This mode does not sell directly, but through the collection of users, users who provide orders to stations in other e-commerce modes, and obtain commissions according to certain rules agreed in advance or afterwards. Commission may be by order, by percentage, by number of users, etc. There are many modes to accumulate users. For example, compare shopping mode, direct query mode, Douban content community mode, and so on. The final sale is still on other stations. Just send people there, and then clap your hands. Don't do anything, just collect money. Income and cost lines are not directly related, and there is an obvious marginal effect. Good, good mode

first, predetermined mode. This mode is very similar to the Commission mode. The difference is that this mode inserts a service layer between users and merchants in the Commission mode. By providing excellent reservation service, users can pay for the station first, and then distribute it to the downstream. For example, Ctrip typically adds a service layer. The cost of this layer is much higher than that of the commission model (Ctrip's 1000 person call center is), but the income has increased significantly, because it has seized the users, and its bargaining power has increased rapidly. It has coerced suppliers up to increase the Commission and raised the retail price downward (Ctrip's current price is far from the lowest, but depends on buying its own services), just like Wal Mart in the traditional retail industry. Ctrip mode is more suitable for China because of added services. However, when this layer gradually increases, both upstream and downstream are looking for substitutes. This mode is between the orthodox C2C and B2C. Good, good mode

first, some operators did not operate according to the application requirements of the electronic tension machine, which is a market model. This mode is actually the platform mode, or C2C mode. A vegetable market is not comparable to a department store, let alone a supermarket. It just provides a place for all businesses to set up stalls in this place. It is normal for families to sell cucumbers in a vegetable market to compete with each other and survive together, but in other B2C models, this phenomenon seems strange. Because the vegetable market is not involved in the sales process at all, it only provides basic services such as cleaning and safety. Fees are also mainly based on site fees. This mode has good scalability, but it also needs patience to develop

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